The foundation of our Industry and our businesses should be obvious - the people! Machines don't design and deliver our products, people do. Recently my wife and I attended the Northeast Floral Conference allowing us the opportunity to meet so many wonderful and amazing people in the floral industry. The outstanding service that people provide truly separates the full service florist from the other Market Channels that sell flowers. That's easy to understand, the tough part is finding the right person for the position.
When you need to hire someone that can bring value immediately to the shop there's no doubt you should hire experience. There are some amazing, seasoned people in our industry so we should never discount them. But when the situation is right consider giving someone from outside the industry a chance to prove themselves, the long term rewards could be surprising. People will always be the foundation of our industry, just be certain you have the right foundation to build on.