As a Florist I understand that people may be coming into my shop for fresher flowers than they might find at the Supermarket. They may be coming to us for flowers for their wedding. They may be coming in to have flowers delivered to a friend but chances are, if they are coming into my flower shop to buy flowers they are here for the Floral Experience.
What, pray tell, is that? It's the wonderful experience that they should have of coming into a clean, organized, well stocked place of beauty. They are coming in for the selection, the freshness, the customer service and last but not least, the beautiful presentation of our product. They might be buying it for themselves or for a gift, either way, when they leave our shop, they should be carrying a thing of beauty. Yes, sometimes it's about convenience but sometimes it's about the experience and by golly, my staff and I are determined to play it up to the max!
If you are a florist, you should be doing the same. WOW them with the presentation, make your shop stand out from the Supermarket. Show them how florists are different. Make it about freshness, selection and presentation. As Florists, it's what we do best!!