Skip to main content

Society of American Florists Convention

It's been awhile since I've written a blog for Speaking Florally but it's not for lack of something to say! First off, I want to thank both Rick Canale and Mandy Majerik, AIFD for sharing the stage with me at the Orlando Conference last month. It was not only wonderful for me to pass on whatever tips I had about Social Networking for Florists but it was wonderful to learn from them as well.

Ok, which brings me to the point of this blog. What a wonderful time at the Conference I had. Kevin and I met so many amazing people and how inspiring they were! People that I have read about for years in the pages of floral magazines became real people to me. If you are in the floral industry and you are not a member of SAF, then you must become a member right away. I'm not going to twist your arm I'm going to let you find out for yourself. Visit their website at http://www.safnow.org/ to see the wealth of information available to it's members.

In their words: "SAF is the only national trade association that represents all segments of the U.S. floral industry. Our 15,000 members are the industry's top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry". If you think you can't afford to be a member, you are wrong. You can't afford not to be!!

Comments

Popular posts from this blog

7 Years ~ How Can That Be?

I started this blog in 2009 to share my somewhat limited business knowledge with the floral public and how can it possibly be that it's been over 7 years since my last post? Oh gosh ~ just looking at that skinny me from 2012 makes me feel... well, I'm not sure what I feel but it isn't the best feeling! Oh well, you just attend a Farm to Vase event, stick some greens made by J Schwanke on your head and take a new picture, right?
This morning while driving into work listening to Marketing Matters on Business Radio (Sirius XM Business Radio Channel 132) I felt inspired to write another floral related business blog. You know how that is, you are in the shower and have a great idea for your business and you promise yourself that as soon as you get to work that you will put that plan in action.... Yeah, right. You walk in, the phone rings, a customer needs flowers, an employee asks you a question, you notice that your wedding flowers that came in yesterday for this weekend look …

Flash Reports, a Peek Inside Your Financials by Georgianne

Oh my.... Is it possible I'm taking the time to not only write a business blog today but I'm writing a blog about a topic that has to do with numbers? Wow, that's almost unheard of here at Monday Morning Flowers where the accounting is usually left up to Kevin and not me.

The last few weeks had Kevin and I traveling up to New England for the East Coast Floral Expo and then back down to Washington, DC for the Society of American Florist volunteer meetings and in both weekends, we spent lots of quality time with other florists. At the NEFE we were able to sit in on quite a few wonderful business seminars and we always take away so much from those events.

So, to the topic of this blog. About 3 years ago, we had a business consultant come into the operation to helps us with the "issues" we were having. Let's face it, it was during the recession and the environment at the shop was very stressful. I expressed a desire to understand what was going on with the com…

Incorporating a Little Kaizen by Kevin Vinicombe

A few weeks ago I made a point of discussing our Toss/Work Loss percentage with our Design Team. Over the summer months I noticed that our percentages had been "creeping" up. Basically when those percentages go up it could mean that we are “stuffing“ the arrangements with unpaid for flowers, tossing out too many flowers (perhaps proper rotation methods are not being followed) or we are purchasing too much for our current sales volume. I was trying to find a different approach with the staff and started thinking back to similar situations in my pre-floral career. I remembered the "Kaizen" concept I learned back in college. Kaizen was a concept I had used many times before in my previous corporate life.

Loosely defined Kaizen is the Japanese word for "Improvement" or "Change for Better". It's an ongoing, continuous process that never stops and teaches us to always look for a better, more efficient way to conduct our business. The process of co…