Interview with a Florist; Part 3 With Nancy White
Nancy White; The Flower Bar, 11 Addison Street, Larchmont, NY
I'm excited to bring to you Part 3 in my series of "interviews" with some of my floral friends. Nancy and I started chatting in a most embarrassing way. She had sent us an order through one of our floral networks and in trying to match a picture of a design on her website, we pulled up the wrong item number!! Well, that made for an unhappy customer on Nancy's side, so of course, we sent out a replacement design right away. Luckily Nancy and her customer did not hold it against us. I'm sure, as florists, we have all had instances like that, but you never get immune to the feeling of letting someone down.
Nancy is a graduate of the prestigious New York Botanical Garden Floral Design Program, was raised in Larchmont and has a beautiful shop and has been interviewed on TV quite a few times! I hope you enjoy her interview!
How did you happen to get into the flower business?
Right now, we are investing in growing our event business to be 1/3 of our overall sales, but it is currently just 4% of sales.
If you could go back to the beginning, what words of advise would you give yourself? What do you wish you knew then that know now?
I’m sure it’s true for any business, but it is particularly important for a floral business. Planning ahead, 1 day, 1 week, 2 weeks, etc. makes everything else run smoothly. On a more practical level, I had no idea about pricing or even what sort of margin I should go for, let alone how to achieve it.