The economy is bad. This we know. Flowers are not a necessity. This we know. Flowers are an easy and afordable gift. This we know. Why not play to our strengths and forget about what we can't control? I believe that the concepts below really do play to what our strengths are as florists. We deliver hand crafted, customized gifts fast.
Ok, so the flat out skinny is that some of these things will cost you some money and some are free but these are my bare bone, quick fixes that I believe pay back in immediate sales as soon as you impliment them. Here's the first step in my five step process.
#1 - Your Website!!
This one is a freebee if you already have a website. If you have a website hosted by any of the wire services, go ahead and make those sites as custom as you can but at a bare minimum, you must change your website homepage at least every week if not more often. I believe that the web hosters do a great job but with a tiny, itty bitty bit of work (and I mean the smallest bit you can imagine - once you learn how), you can make your homepage stand out among the crowds.
First off, you decide what to put on your homepage. What types of arrangements do your customers like? What is a nice mix of price points to show what you offer. This way when someone goes to your shops website, it does not look like the hundreds of other sites hosted by the same webmaster. I like to change mine every couple of days but sometimes I don't have the time. Either way, its no big deal but if you get into the habit of noticing trends or what you have lots of in the shop, it's a great way to not only make your site look fresh but also help you sell what you want to sell, not your webmaster. I usually walk around the shop and see what I have plenty of, then I go in search of arrangements that nicely showcase that product. For example, I had lots of white hybrid lilies and alstroemeria so I highlighted arrangements that showcased these flowers. It helped me move the flowers right on thru the shop, which is what the website is supposed to do!
Second, change the wording. Say something that makes you stand out. For example, on my website, I often mention that we are open and delivering 7 days a week. No one elses site, hosted by Teleflora, says that. I sometimes change the color or the font size so that each time someone visits the site, they see something fresh and different.
If you are not sure about how to make changes on your site feel free to contact me at firstname.lastname@example.org or contact your webmaster directly. Remember, your webmaster does not make money unless your site gets you orders. The more orders you have, the more they make. It's not as hard as you may think to make them on your own or get them to help you. Stand out, make your site shine! Step 2 in a few days so check back!