Skip to main content

5 Steps to Raise Your Sales Quickly - Step 1

The economy is bad. This we know. Flowers are not a necessity. This we know. Flowers are an easy and afordable gift. This we know. Why not play to our strengths and forget about what we can't control? I believe that the concepts below really do play to what our strengths are as florists. We deliver hand crafted, customized gifts fast.

Ok, so the flat out skinny is that some of these things will cost you some money and some are free but these are my bare bone, quick fixes that I believe pay back in immediate sales as soon as you impliment them. Here's the first step in my five step process.

#1 - Your Website!!
This one is a freebee if you already have a website. If you have a website hosted by any of the wire services, go ahead and make those sites as custom as you can but at a bare minimum, you must change your website homepage at least every week if not more often. I believe that the web hosters do a great job but with a tiny, itty bitty bit of work (and I mean the smallest bit you can imagine - once you learn how), you can make your homepage stand out among the crowds.

First off, you decide what to put on your homepage. What types of arrangements do your customers like? What is a nice mix of price points to show what you offer. This way when someone goes to your shops website, it does not look like the hundreds of other sites hosted by the same webmaster. I like to change mine every couple of days but sometimes I don't have the time. Either way, its no big deal but if you get into the habit of noticing trends or what you have lots of in the shop, it's a great way to not only make your site look fresh but also help you sell what you want to sell, not your webmaster. I usually walk around the shop and see what I have plenty of, then I go in search of arrangements that nicely showcase that product. For example, I had lots of white hybrid lilies and alstroemeria so I highlighted arrangements that showcased these flowers. It helped me move the flowers right on thru the shop, which is what the website is supposed to do!

Second, change the wording. Say something that makes you stand out. For example, on my website, I often mention that we are open and delivering 7 days a week. No one elses site, hosted by Teleflora, says that. I sometimes change the color or the font size so that each time someone visits the site, they see something fresh and different.

If you are not sure about how to make changes on your site feel free to contact me at georgianne@mondayflowers.com or contact your webmaster directly. Remember, your webmaster does not make money unless your site gets you orders. The more orders you have, the more they make. It's not as hard as you may think to make them on your own or get them to help you.  Stand out, make your site shine! Step 2 in a few days so check back!

Comments

Popular posts from this blog

7 Years ~ How Can That Be?

I started this blog in 2009 to share my somewhat limited business knowledge with the floral public and how can it possibly be that it's been over 7 years since my last post? Oh gosh ~ just looking at that skinny me from 2012 makes me feel... well, I'm not sure what I feel but it isn't the best feeling! Oh well, you just attend a Farm to Vase event, stick some greens made by J Schwanke on your head and take a new picture, right?
This morning while driving into work listening to Marketing Matters on Business Radio (Sirius XM Business Radio Channel 132) I felt inspired to write another floral related business blog. You know how that is, you are in the shower and have a great idea for your business and you promise yourself that as soon as you get to work that you will put that plan in action.... Yeah, right. You walk in, the phone rings, a customer needs flowers, an employee asks you a question, you notice that your wedding flowers that came in yesterday for this weekend look …

Flash Reports, a Peek Inside Your Financials by Georgianne

Oh my.... Is it possible I'm taking the time to not only write a business blog today but I'm writing a blog about a topic that has to do with numbers? Wow, that's almost unheard of here at Monday Morning Flowers where the accounting is usually left up to Kevin and not me.

The last few weeks had Kevin and I traveling up to New England for the East Coast Floral Expo and then back down to Washington, DC for the Society of American Florist volunteer meetings and in both weekends, we spent lots of quality time with other florists. At the NEFE we were able to sit in on quite a few wonderful business seminars and we always take away so much from those events.

So, to the topic of this blog. About 3 years ago, we had a business consultant come into the operation to helps us with the "issues" we were having. Let's face it, it was during the recession and the environment at the shop was very stressful. I expressed a desire to understand what was going on with the com…

Incorporating a Little Kaizen by Kevin Vinicombe

A few weeks ago I made a point of discussing our Toss/Work Loss percentage with our Design Team. Over the summer months I noticed that our percentages had been "creeping" up. Basically when those percentages go up it could mean that we are “stuffing“ the arrangements with unpaid for flowers, tossing out too many flowers (perhaps proper rotation methods are not being followed) or we are purchasing too much for our current sales volume. I was trying to find a different approach with the staff and started thinking back to similar situations in my pre-floral career. I remembered the "Kaizen" concept I learned back in college. Kaizen was a concept I had used many times before in my previous corporate life.

Loosely defined Kaizen is the Japanese word for "Improvement" or "Change for Better". It's an ongoing, continuous process that never stops and teaches us to always look for a better, more efficient way to conduct our business. The process of co…