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Showing posts from February, 2010

Thank You, More Please!

Have you ever noticed that when you say "Thank You", you seem to get more? Sometimes it's just a smile from a customer you just helped or perhaps it's waitress who is a bit more attentive to your order. You'll notice the more you say thank you, the more you receive.  Appreciating what is given to you opens up the possibility to get more. Want more? Say thank you more often! Want more orders at your flower shop? Sure, we all do!
At our shop we've developed a pretty cool direct mail marketing campaign that  works. If someone is a brand new customer and not found in our data base, right off the bat, they are assigned a customer number along with a record of their transaction.  Once a week we run a report of the brand new customers. Each one gets a personal letter, signed by me as the owner, thanking them for being a new customer. Sent within a week of their order we include their customer number, information about our shop and a gift certificate good for $10 wor…