Frankly Speaking Florally

It's an old business saying but so true - "Cash is King". As an accountant, my profession has all kinds of financial and accounting techniques that make adjustments to results of a company's operations. These adjustments can increase or decrease the profitability of a company "on paper". Don't misunderstand, the adjustments are necessary and most times required when preparing acceptable financial statements or tax returns. Nevertheless, when managing a business the true test of success is cash flow, measured monthly, quarterly and annually. At the end of the month, quarter and year do you have enough money to pay your bills? A company can appear to lose money because of non cash related transactions such as depreciation and amortization but still have positive cash flow and be viable and healthy. I say "Cash is King" because it's the clearest and most definitive way of running a business but, the Retail Floral industry is unique when measu