Frankly Speaking Florally

I started this blog in 2009 to share my somewhat limited business knowledge with the floral public and how can it possibly be that it's been over 7 years since my last post? Oh gosh ~ just looking at that skinny me from 2012 makes me feel... well, I'm not sure what I feel but it isn't the best feeling! Oh well, you just attend a Farm to Vase event, stick some greens made by J Schwanke on your head and take a new picture, right? This morning while driving into work listening to Marketing Matters on Business Radio (Sirius XM Business Radio Channel 132) I felt inspired to write another floral related business blog. You know how that is, you are in the shower and have a great idea for your business and you promise yourself that as soon as you get to work that you will put that plan in action.... Yeah, right. You walk in, the phone rings, a customer needs flowers, an employee asks you a question, you notice that your wedding flowers that came in yesterday for this weekend l