Let's face it, every thing costs money and to make money you have spend some. I recently read an article in Floral Management that really hit home with me. For anyone that may have read it, it's the one about the two guys from Bouquets who just won the Marketer of the Year award again. The part that really struck me was that they talked about the economy and how they had stepped up their advertising and marketing by spending more than they had in the past. We started doing the same thing about almost 2 years ago when the dreaded "R" word reared it's ugly head with a mention by Kevin at our 2008 "Employee Kick Off" meeting. How right he was and so happy am I that we also started spending more on our advertising. With that being said our sales have gone down but I agree with BJ Dyer who basically said he felt that sales would be even further off if he (and I) had not been proactive back then. So, the point of this blog, is more than ever it's import
Do you own or manage a flower shop? If you are like us, you feel challenged each and everyday. In this blog Kevin and I intend to share little tidbits of information about running a profitable and successful flower shop! Your feedback is welcome!